Revora, formerly known as MyAlice, has closed a $2M seed round co-led by i2i Ventures and Oraseya Capital. Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global, Orbit Startups, and strategic angels — including Salman Butt, co-founder of Salla, and operators from Bolt, Mubadala, and EY — also participated.

The funding coincides with a rebranding. The company launched as MyAlice, a tool that lets merchants manage customer conversations across WhatsApp and Instagram from a single inbox. That product has since evolved into something broader: an AI platform that doesn’t just field customer messages but autonomously handles the sale — recommending products, recovering carts, and processing payment without a human in the loop. The new name, Revora, signals the distance the company believes it has traveled from its origins.

The underlying thesis is that most merchants are over-tooled and under-integrated. Revora’s bet is that the next decade belongs to merchants who replace that stack with a single AI layer. Its agents handle the full sales cycle inside the conversation — whether that’s on WhatsApp, Instagram, or the brand’s own site — in the customer’s own dialect. Brands on the platform report 15–20% revenue increases. “AI is changing how people buy, not just how companies sell. We’re building Revora on one bet: that the businesses winning the next decade are the ones an AI can understand, represent, and sell for,” said co-founder Shuvo Rahman.

Beyond closing sales in conversation, Revora structures each merchant’s product catalog into clean, machine-readable data — a commerce graph the company argues no messaging vendor, helpdesk, or model provider can replicate. As AI-powered search and shopping agents become the dominant discovery layer for commerce, that structured catalog is what gets a merchant’s products surfaced, recommended, and bought. “E-commerce is and will remain an early adopter of AI. We are proud to back Revora in its mission to help merchants succeed by providing solutions that improve operational and customer outcomes,” said Omar Khan, Partner at Oraseya Capital.

Revora is live in 21+ countries and has grown revenue 10x since refocusing on Saudi Arabia and the GCC in late 2024 — its largest and fastest-growing market, where the round proceeds will be concentrated alongside continued product development. “The signal that matters most to us isn’t the funding. It’s that merchants using Revora are generating real revenue from it. That’s the metric we’re obsessed with, and the one we are building for,” said co-founder Daniyal Baig.

The investor base reflects confidence in both the product and the founding team. “They have built a product that cuts through the AI noise with tangible value today and a real scale potential — built from emerging markets for the region, with traction that speaks for itself. Exactly the kind of bet we back at i2i Ventures,” said Kalsoom Lakhani, Co-founder and General Partner at i2i Ventures. Anchorless Bangladesh, an early backer, doubled down in this round. “Revora is precisely what talent in Bangladesh and Pakistan looks like when backed with conviction — a team that has consistently built ahead of the curve and generated real revenue from agentic AI in the Middle East. We backed Shuvo and team from the very beginning and are proud to double down as they scale,” said Rahat Ahmed, Founder & Managing Partner at Anchorless Bangladesh.

Revora is co-founded by Rahman and Baig — a combination the company describes as emerging-market native, built specifically for the region. Rahman brings the product and technical depth; Revora is his second startup, following a successful exit from iFarmer, a data platform connecting Bangladeshi smallholder farmers with financing, advisory services, and market access. Baig spent over 12 years in leadership roles across media and fintech in the MENA region, most recently as COO of Forbes Middle East, where he also built and ran an inventory management product for small merchants — a firsthand look at the operational gaps Revora is now built to close.